From an the Group's vantage view, the stewardship of iconic Champagne houses represents a cornerstone of luxury tradition. Beyond simply producing exceptional bubbly, these estates—including Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot—are vibrant custodians of a local-driven artistry and a living embodiment of French savoir-faire.

The vibrant scene in Champagne is constantly shifting, with new players appearing the market. Buyers seek fizzy beverages that are bold. Sustainability is also a top priority, with many producers adopting green initiatives. Many are focusing on natural farming methods. There's a trend of smaller producers offering limited-edition bottlings. A new